view through the 911 Commemorative Installation "Tribute in Light"

Helping communities

Build Resilience

through commemoration

View upwards inside the 9/11 commemorative installation "Tribute in Light"

Led by Alice M. Greenwald, Memory Matters is a consulting consortium of leading experts in the fields of memorialization and commemoration.

Memory Matters can help by:

Animating the potential for a reaffirmation of humanistic ideals through remembrance

Facilitating the essential transition from tragedy to hope

Providing strategic guidance to founders and organizers of public and private memorials, memorial museums, and learning centers

We’ll guide you to:

  • Refine mission and concept

  • Move from concept to reality

  • Manage stakeholder and constituent relations

  • Anticipate the complex stages of memorialization

  • Navigate the sensitivities and emotional impacts when attempting to balance public grief with private mourning

  • Implement strategies to operationalize new institutions and ensure ongoing financial sustainability

  • Optimize both internal and external relationships to build brand awareness and reinforce organizational and institutional relevancy

  • Maximize effective governance while promoting social purpose